Piccadilly Circus derives its name from a frilly collar that was popular in the seventeenth century. One of the most famous landmarks in Piccadilly Circus is the statue of Eros- the pagan god of love. Piccadilly Circus is instantly recognizable due to the extravagant neon signs, and is one of London most vibrant entertainment areas. The area has many pubs, clubs, cinemas and restaurants. The pedestrianised area of Piccadilly Circus conceals a maze of shops and several shopping malls. Piccadilly Circus is the most visited part of London and is the junction for five major streets. Carnaby Street, Soho,Trafalgar square and Leceister Square are also all within close proximity to Piccadilly and it is because of this position at the crossroads of so many areas that has led to it being dubbed ‘the hub of London.’